Create excitement for our consumer and communicate the story of how the Harden Vol. 3 was built to enhance James Harden’s supernatural ability to slow down quickly and create space.
We brought this idea to life through different visual techniques - experimenting with photography, collage, illustration, time and motion to create a remixed reality that visually demonstrate one of Harden’s most devastating moves on the court.
We created a cross-platform campaign born from insights about James Harden’s game with a bold, progressive creative direction designed to disrupt the basketball marketplace. We expanded the concept of “SLOW DOWN FAST” through digital, social and retail executions.