The Advisory Board Company (ABC) is a leading global consulting group in healthcare and education. ABC commissioned C&G Partners, along with architects SmithGroup JJR, to design and program a new 7,400 sq ft member space in Washington, DC. The environment had to provide a meeting and training space as well as highlight the company’s commitment to technology, community, and academic research.
C&G conceived a series of installations custom-designed for specific areas in the new space. The first one, titled "Curtain of Names," welcomes guests to the space. It consists of thousands of translucent rods that form a shimmering curtain. Each rod hosts a single member client’s name. A nearby touch directory matches institutions to numbered wires, corresponding to an underlying database. The curtain, touch interface, and database are all built for expansion as more members join.
In addition to the welcome space, C&G Partners designed a special media wall, as well as four unique data installations for each conference room corresponding to the four pillars of the brand. A comprehensive wayfinding and signage system was also part of the project.
The etched typography, material choice, and seamless integration into the architecture of the space highlight ABC's ever-evolving community and dedication to technology. The unique installation "Curtain of Names" and the project's other design elements create a dynamic sense of space and wonderment.