In this spot, our head brewmaster, Keith Villa, starts to brew our new seasonal beer, Summer Honey Wheat. When he adds honey into the brew kettle, it triggers some brewing magic. Suddenly, the brewery starts to transform into a summer landscape, full of green plants and flowers. The summer magic continues when Keith heads outside to share the new beer with his other brewmaster. The spot has a unique style of live action, shot in stop motion, that begins to look like a painting, thanks to a mix of practical and CGI effects—celebrating the brewmasters as artists.