Grab oil-change customer attention and convince them to upgrade to a full synthetic oil with the Right Back Atcha Rebate from Kendall Motor Oil.
Approach
This is the third year in a series of campaigns that feature visual representations of things that come back to you. A dog fetching a ball added a little life to the campaign that was previously dominated by toys and contraptions.
Results
Participating locations have increased sales every year since the campaign began three years ago.
