There are trucks, and then there are real trucks. What’s the difference? Well, accessories e-retailer RealTruck believes it’s what you do with your truck (and how you mod it), that separates the RealTruck People from the rest.
Show folks in the happy places only an outfitted truck can get them to.
With a new CMO looking to transition RealTruck from strictly ecommerce to a lifestyle brand, the collaboration with Andy Mahr behind the lens was an evolutionary experience. Clients & agency loved the lifestyle forward images, and can't wait to make more for this campaign in addition to this initial exercise.