HiveIQ is a technology company offering workspace transparency and analytics. Using beacon signals, HiveIQ's technology quantifies employee behavior and provides insights to maximize productivity. The company needed a new identity to coincide with its launch.
The bee was chosen to represent the employee in the "hive" of the workspace. The body of the bee doubles as the icon of a beacon signal. These two readings of the symbol -- one metaphorical, one technological -- combine to represent HiveIQ's core competency.
The versatile mark has been used across all applications, and works well on the primary app icon.