Make a print and guerrilla campaign for Miracle Gro Plant Food
I wanted to show how Miracle Gro Plant Food creates such an abundance of flowers that even the animals in the garden are filled to their limit with pollen and nectar.
I created 3 print ads showing a butterfly and hummingbird engorged with nectar and a bee engulfed in pollen. For a guerrilla campaign I staked helium filled balloons with the bee and butterfly printed on them into flower gardens and had them floating around the flowers. I printed the hummingbird graphic on foam core and stuck them in strategic areas in flower gardens.