If green environmental protection and organic living are the goals we are seeking, what should we do to have more resonance with our consumers and allow them to be willing to keep those goals in mind?
To act as a lover is what we believe it should be from an advertising creative and designer point of view. Only if people can deeply in love with each other, they can keep each other in their mind the whole time and are willing to turn the commitment into action. No matter where our consumers are, we are always here for them and care about them, therefore, our brand is also like a perfect lover who is madly in love with our consumers. We understand that every word or letter that comes from the one you love is like a commitment for love, or even a perfect vision for your future. We want to show a very different world of organic life and love; therefore, through the love letter we deconstruct, reform, and visualize the Chinese characters and the seals we often use in the Chinese painting.
We believe green environmental protection is like a couple who are madly in love. As long as people have a same believe, they naturally will know what they want without saying a word.
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