Adrenaline Gold is turning up in different historical epochs. The iconic golden pattern of Adrenaline Gold is interpreted in different periods in history — all inspired by unique, limited edition formulas for this promotional packaging program. It all starts with the sharp red Gothic period. This flavor has a cherry taste and malt aroma. Then there’s the ornate rich white of the Baroque period paired with the essence of grape and floral fragrances. Finally, we present the bold geometry of the Art Deco period represented by a bouquet of chocolate, cinnamon and nutmeg.
Adrenaline Gold was created to address the idea of an indulgence within Energy drinks. Our target is looking for a more sophisticated taste experience while having an 'energy kick' product foundation.
The concept was carefully carried out across all business functions involved. Starting from the unique product taste composition development and ending up with highly detailed and decorative packaging design. Adrenaline Gold allows the 'feeling the taste' of this or that time providing a solid and exciting product consumption experience. Integration of colorful key elements draws attention and physically invites consumers to pull them out allowing them to feel the energy of the whole palette of flavors.
Adrenaline Gold works as a 'taste experience time machine' for consumers. Each detailed pattern on the can replicates the visual style of the historical epoch. A rich, decorative design invites the consumer to try a versatile palette of flavors. Black Gold to translate Art Deco visual style and chocolate, cinnamon and nutmeg flavors. Bold Red Gold with Gothic patterns entice consumers to enjoy the cherry taste and malt aroma. White Gold stands for Baroque which has a delicate grape taste and floral fragrance. Moreover, the rich and elegant can design provides a more sophisticated product look and feel that transforms the whole energy drink consumption experience.
PepsiCo Design & Innovation
350 Hudson Street, 2nd Floor 2nd Floor New York, New York 10014 US