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Bell is a third-generation cabinetmaking company with a strong presence in the Atlanta market. They continue to hand-craft traditional cabinets, but recently added a European manufacturing system in order to expedite their process and expand their capabilities. It was clear that they needed an updated brand identity in order to match and better express their high standard of design. We created an identity to compliment this signature “southern modern” style.
We considered every detail—from brand voice and brandmark to paper selection and pixel perfection. A custom photography approach was created with warmth and style by showing spaces that feel lived in.
Our work concluded with an updated visual and verbal identity, website and sales tools that help clarify and elevate Bell’s position in the market.