The designer was challenged to create a for sale poster for the museum gift shop and online store.
The stylized classic British twin motorcycle is offset against the museum's contemporary architecture that gives a sense of place for this extensive collection.
The poster image brings a presentation reminiscent of posters from the golden age of motorcycling. A descending typographic hierarchy gives an impression of both the passing of time and the thrill of speed. Additionally, there is a strong nod to pictorial modernism with the focus on a single object.