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Designing brands means designing personalities: Branding agency KMS TEAM developed the interactive »LICHTGESTALTEN« installation to mark its 30th anniversary. The cross-media application turns design into a spatial experience and brings digital innovation to analogue reproductions.
»LICHTGESTALTEN« was intended to heighten the user brand experience with KMS TEAM.
At museum Villa Stuck in Munich, the site of the 30th anniversary celebration, the 6 x 4 meter interactive installation was displayed for the first time. The guests shapes their portrait photo using intuitive gestures. There are over eight billion ways to add colors, typography and stylistic elements to the portrait. Every image is the result of an individual design process. These unique motifs can be generated in PDF format and also printed as a DIN A0 poster. After the event, the posters were sent to all guests.
A selection of unique portraits was displayed on DIN A0 posters as part of an exhibition at the agency. They were also used outdoors as part of the event communication at Museum Villa Stuck in Munich.
The feedback of employees, clients, partners, press and the design interested public was overwhelming.