The Investec Investment Institute (part of Investec Asset Management) is a strategic insights and engagement platform for the asset management industry. The goal of the Investment Institute is to develop a deep understanding of global economy trends and the investment landscape. Investec leverage the investment expertise within the company and foster partnerships with a global network of leading thinkers and practitioners.
So how do you take a white paper and engage the audience with 20,000 words of insight, research and interviews on the future of the global economy?
The Investec Zebra proved the perfect inspiration for a bold black and white approach.
Through typography, photography and illustration, we brought the intellectually rich content to life – visually telling the stories behind the words.
The initial 1000 copies of The Journal were printed with a black cover and the second 1000 were printed with a white cover. At the Investec annual conference the journals were displayed alternating from black to white, to create a strong visual connection with the Investec zebra.
A second batch of journals had to be ordered after the initial launch due to popular demand.