Develop the first corporate brand campaign in several years for this leading healthcare provider in Louisville, Kentucky.
While Norton Healthcare was ubiquitous in the market, there was very little emotion attached to that familiarity. We needed to show our clients that behind the big blue “N” there was unsurpassed expertise and understanding of what consumers really want from their provider – namely, not to be a patient for one moment longer than they had to be.
Preference for the Norton brand has increased dramatically in the last brand image survey. And patient and procedure counts are following that shift in preference.