React uses the techniques and principles of drama to help organisations like the National Trust, Virgin and the BBC. With over 20 years experience, React understand how the power of theatre combined with commercial insight can transform a business. With an ambitious desire for growth, their existing brand was looking out-dated and strained. The challenge was to reinvigorate the brand and to position React as confident, creative, edgy and fun whilst retaining the serious message of the quality, reliability and top service.
React came to Mytton Williams wanting to stand out in a competitive market. They wanted an identity that captured their spirit, and would allow them to play to their strengths and help them to grow. Following work with creative business consultant, the new identity reflects the idea of ‘Transforming behaviours for positive change,’ through the use of the colon to suggest the possibilities for change, with the negative space creating a plus sign. Working with copywriter, playful positive adverbs were crafted to follow the colon, describing how React work. The illustrated the characters, help to give the people-focused brand a creative edge. We reinvigorated the brand and positioned React as confident, creative and fun, whilst retaining the serious message of quality, reliability and top service.
We created a distinctive and playful identity that communicates their unique offer. This modernized, flexible identity created a renewed confidence in the brand. “I can thoroughly recommend Mytton Williams. Throughout the creative process we were made to feel important, included and that they really cared about our business. They very quickly understood our organisation. The most impressive thing has been the final results – we are thrilled. We have watched ideas evolve and finally come to fruition. Our whole team is excited and re-energised by our new brand identity.” Miles Cherry, Chief Executive, React