Brand identity for a biopharmaceutical innovator highlights its dynamic, intelligent approach to scientific discovery.
Color and form capture the energy that distinguishes Idorsia from their competition. The logo’s bold rhythm references the visual language used to diagram biological receptors central to Idorsia’s research and invites discovery of its own perceptual puzzle.
While we are very happy with the outcome of this project, we believe the best measure of effectiveness is positive feedback from our clients and the industry in which they compete.
Quotes from our client:
“It is a real pleasure to work with Craig-Teerlink Design. Jean really understands the needs of her clients. Then, she produces powerful work that is extremely well suited for all uses in the modern world (social media, web...). This is very different from what we experience with many design companies, sometimes much larger.” Jean-Paul Clozel, Chief Executive Officer, Idorsia
“Doesn't the Idorsia orange really look great!!!! Great to work with you — particularly now that I'm living with the end result and I really, really love it! Very hard work, but we've had incredibly positive feedback so it’s all been worth it… Great that it’s now out there in the world!” Andrew Jones, Head of Corporate Communications, Idorsia
“We are lucky to start Idorsia under the premises of this powerful and unique logo.” Martine Clozel, Executive Vice President and Chief Scientific Officer, Idorsia
In addition to praise from the executive team, news media representing the global business and financial communities applauded the brand/logo for communicating Idorsia’s start-up mentality, its commitment to innovation and its desire to differentiate itself from the traditional Biotech/Pharma Industry.