This knock-down package design emphasizes the beautiful simplicity of matcha with a modern, minimal and engaging graphic system.
Approach
The arrangement of repeating rectangles both connects each side of the package and creates abstracted forms of the number “10” to subtly reference the ten health benefits and brand name. With a tab lock positioned at the lower front of the exterior box, consumers are invited to fully expand the outer box and reveal the delicate individual serving boxes positioned in harmony with the interior graphics.
Results
The use of deep greens with bright white combined with clear messaging, precise closures, and clean lines accentuate feelings of luxury and salubrity as customers interact with the package and enjoy the product.
