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Drive awareness for Inov8, a running shoe brand that specializes in cross-country and outdoor running technology.
An unconventional visual solution that exemplifies the superior grip technology of Inov8 shoes and how they aid outdoor runners, whether they are novices or seasoned professionals.
This solution is different enough to make consumers look twice, and have that click of recognition once they see what the product does. More importantly, it gets the core message of Inov8's usefulness to outdoor runners across in a fun and memorable way.