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Domestic Violence continues to be on the rise and because many survivors cannot safely share their own stories, the horror of their experiences goes largely unrecognized. Our goal was to work with Sojourner Family Peace Center to create a movement dedicated to spreading awareness about domestic violence and providing each survivor with the support she needs #UntilSheCan find her strength.
Many survivors cannot yet share their story publicly - for reasons of safety, healing, or both. With this campaign, we provided an opportunity for survivors to be part of the narrative while still remaining anonymous. Through the use of shadow and partnerships with influential people, we began sharing the stories of real survivors. We spread the message that #UntilSheCan have the strength and ability to speak her own truth, we will support her and provide the tools to rebuild. We used the color purple in reference to the color of domestic violence awareness as well as Sojourner Family Peace Center's branding. Hand lettering helps to capture the unique voice of each survivor.
The response to this campaign has been overwhelmingly positive. Sojourner has seen an increase in donations and outreach. Most importantly survivors are speaking up. They have utilized their voice on social media and shared their gratitude for the support Sojourner Family Peace Center is providing. Survivors see themselves in this campaign. They feel heard and valued and it has helped to provide strength and courage to share their own stories publicly.