We envisioned our creatives as a fierce tribe of warriors and the elusive Cannes Gold Lion, as both our idol and our prey. We created a tribal alphabet of 15 sigils, each one representing one of our entries at Cannes, and a shot at slaying the gold lion. Combined, these typographic symbols form the lions’ mane. A gilt faux lion skull dripping golden gore became the posters centerpiece, suggesting a successful hunt at Cannes and the visceral struggle that success there entails.
