Our creative challenge was to develop their brand identity across every touchpoint including brandmark, package design, brand voice as well as the digital and retail experience. The modified, water drop logo is as pure and simple as the nourishing product it represents. The frosted bottle texture supports the purity of ingredients story with a clean design that telegraphs the beneficial health ingredients. The visual expression comes through in the print ads and website, which adds a broader contextualized lifestyle. Black and white imagery pulls back on the noise in our lives, each one offering a sense of personal sanctuary and revitalization. Color is used sparingly but intentionally to pop against the photography and reinforce the targeted offerings and segmentation strategy.
