Designworks is a 35 year old design business that had recently re-entered the Australian market after a few years off. We needed to get our name out there again. We believe right now there is a paradigm shift across consumers, communications and business, therefore our proposition was 'adapt or die'.
We created a 3D dinosaur puzzle that was our 'trojan horse' to get noticed by key prospects. This was linked to a microsite explaining our thinking and an invitation to find out more. The integration of 2D, 3D and digital was representative of our channel agnostic brand thinking and ability to deliver across visual, spatial and digital design.