As a video component for Sony's The Power of the Moment campaign, 50,000feet was tapped to create compelling assets that would be used as advertisements and to drive intenders to the Sony Alpha Universe website. 50,000feet partnered with the brand to take their mirrorless cameras to new heights through an integrated campaign that brings the strength of the technology and the power of imagination to life, producing the first-ever Alpha Brand Video to convey the attributes and excitement behind Sony's mirrorless interchangeable lens cameras. 50k leveraged CGI product renderings and campaign video and photo assets to create a dynamic representation of Sony Alpha and the features that the product family offers.
50k’s approach puts Sony Alpha in the hands of photographers working today to demonstrate how Sony’s exclusive technology can capture authentic moments by delivering the power, strength and speed that have become synonymous with the brand. The campaign video creates an immersive experience to increase awareness and understanding of what Sony products offer, inviting consumers to connect with the kinds of incredible experiences that only Sony can capture.
Sony leads the mirrorless category and has continued building on the momentum from the Raw Power campaign to connect with consumers in even more meaningful ways. Sony’s superior, innovative technology has captivated audiences, which has created a tribe of Sony a6000 and a7 loyalists who are inspired to capture the moment like never before.