A radical future constructed on the shoulders of the past.
The project starts from a complete reshuffle of the brands' and products' portfolio: from four different wineyard estates overlapping some yields, to a single brand and a rational offer divided into sales channels and targets.
A new language for Italian wines. Drawing on the noble, proud and mysterious Etruscan history Saiagricola Wines commissioned a new brand and a new typeface to communicate their heritage that belongs to the real heart of Italy: Tuscany and Umbria. Derived from the original Etruscan alphabet the new typography has produced something that is completely new for this millennium based on influences from last two. (Prima della tipografia)
The internationalization objective counts on new brand positiong and brand architecture, two basic aspects supporting the evolution of Tenute del Cerro towards the most spread Italian wine brand in the world.