The audience for this brand identity is predominately the building trade, so that everyone would be easily identifiable out on site, and also existing and potential clients.
We looked at the different phases of construction, from timber framing through to final build, creating three distinct monograms of the letter ‘A’. Which produced a unique visual language, which is not typically seen within the building sector.
This gave a flexible brand identity system which could be applied across different media in various ways. From print collateral to the work wear.