The guidelines for this project was to create a rebrand for DHL, the largest global logistics company. The deliverables for the rebrand should include brand guidelines, identity and event posters, stationery, spatial design, web and mobile interface, and any additional collateral that is specific for the company.
My approach to this rebrand was to reinforce the ideas of global, directional, and speed. I did this by creating this slanted form language to imply speed and direction. The color palette I chose also implies faster colors such as the green and orange, while the tones of brown bring back the company's environmental awareness.
The brand voice is another factor I took into consideration when creating this rebrand. I wanted to use a language that would be relatable to the speed of this generation and how we all want everything to be fast and how we are always watching deliveres waiting for the moment it arrives.
The project was praised by the faculty and the chair of the graphics department, Sean Adams. He also asked me to use my mobile design as an example for a lesson.