Tavina is a high-end product with its water imported from Italy .This new water made for newborns is a startup in Chinese market. The brand is positioned as a high-end one with trustworthy quality. Tavina Baby Water is bottled into a 1 Liter glass so the shape of the container is key to the product appearance.

The shape is inspired by Mother Teresa, whose pictures of cuddling a kid can be seen often even now. The idea is to build up an emotional connection with mothers, conveying a sense of humanity and selfless love. Universally the most common consolation is to hug. And the most comforting act is held in the arms of mothers. Hugging enables babies to meet the need of skin contact, which calms them down and enhances their security. The modeling measurements are made carefully so that the shape turns out to be both aesthetic and functional. The grooves from the cap to the body lead to a streamlined bottle, and they also allow mother’s hands of any size to grasp steadily and easily. The cupped cap makes the opening easier as fingers can put in strength. Made of glass with silk-screen printing on it, the bottle comes into market in a reliable and eye-catching way.

Tavina opens up its new market in China and will be a strong competitor to those local high-end brand. The appropriate size, the comfortable holding experience, and concise graphic design, altogether brings the new brand, Tavina, to public and to stand out by winning large scale of consumers.