How do you highlight your company's passion and talents in photography, food styling and digital editing in one image or less? Our studio answered this challenge for an international culinary conference by creating a compelling self-promotional piece as part of a brochure to promote our expertise in advance of a national culinary conference.

We hired a model to stand in as the inspiration and the face of our Noodlehead. Her spaghetti hair was styled separately on a styrofoam bust to mimic the flow and shape of real human hair. Through a series of photographic images, advanced food styling techniques, compositing and more than 20 hours of post-processing, Noodlehead was born. Her look is intentionally defiant, enticing attendees to flip open the promotional brochure.

Through a relatively inexpensive means of advertising through this brochure, our Cleveland-based photography studio gained exposure to a large, international culinary audience and U.S. food brands. Our business has never been busier, and we continue to gain referrals (and a few jaw drops) through this single piece.