As photography/author I produced this large-format photography book from my fifteen year photo essay about Silicon Valley which was then accepted by Simon & Schuster's Atria Books for publication. They offered to let me design or work with someone they worked with. I thought it would be great to collaborate with a designer they trusted and so we did. We had great input from the publisher on design and they worked hard to assure best print quality. It was a great experience and all of us were pleased with Julian's design, pretty rare with photography books.

My request to Julian was to let the images breath and dominate the companion text and captions gracefully. He merged some traditional ideas with some new ones of his own. I also wanted great typography and love the fonts he chose and simple, clean treatment of type.

Worldwide, viral publicity––BBC, Wired, NY Times, VentureBeat, Business Insider, Tech Crunch, INC. Magazine, Scientific American, Financial Times, Fortune Magazine, etc.––invitations for me (the photographer/author) to give keynotes and exhibitions and steady sales.