Coors Banquet OOH Spectacular

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Award: Silver

Design Firm: The Integer Group

Client: Coors Banquet

Designer: Michael Emmerson

Category: Print; Outdoor

Country: United States of America

Award: Silver

Design Firm: The Integer Group

Client: Coors Banquet

Designer: Michael Emmerson

Category: Print; Outdoor

Country: United States of America

Title: Coors Banquet OOH Spectacular

Creative Director: Jeff Kintzel

Art Director: Sarah Godfrey

Copywriter: Michael Tully

Chief Creative Director: Chris Lussow

Associate Creative Director: Tony Molinaro

Assignment

Develop a big idea program to build association of Coors Banquet with Colorado and awareness that Coors Banquet is only brewed in Colorado.

Approach

Utilize the latest brand VisID style but create a custom design to be uniquely relevant to Colorado. Keep messaging simple to communicate that not only is it only brewed in Colorado but it always has been since 1876

Results

Clients and distributors recognized the passion for our shared home state and the sophistication of the design. Execution rates were higher than projected.