Develop a big idea program to build association of Coors Banquet with Colorado and awareness that Coors Banquet is only brewed in Colorado.
Utilize the latest brand VisID style but create a custom design to be uniquely relevant to Colorado. Keep messaging simple to communicate that not only is it only brewed in Colorado but it always has been since 1876
Clients and distributors recognized the passion for our shared home state and the sophistication of the design. Execution rates were higher than projected.