Develop messaging and a design that honors the past 38 years years of the Lincoln Marathon.
Using the runner and the words “The Lincoln Marathon” to anchor the poster, a listing of all past marathon winners for the full marathon, half marathon, divisional winners, as well as winners of the push-rim wheelchair race, spanned the full length of the poster. Stats, ranging from such things as the average race temperature, to the origin of the word “marathon,” to the history of the Lincoln Marathon, were included.
Runners appreciated the poster because it fully showcased the history of the Lincoln Marathon. It was embraced by the entire running community and was ranked as one of the best posters in the history of the Lincoln Marathon.