Within a few years of its launch in 2011, Depanero became the Romanian leader in the electronics-repair services.
The growth and national expansion triggered the need for a rebranding that would support the company’s new leadership position and customer-centric approach.
The new visual identity of the brand plays on a striking symbol — the running ostrich — suggesting the speed and promptitude with which Depanero technicians can solve a customer’s issue.
The symbol features an unexpected twist — the ostrich’s head is shaped like a socket — which supports the new brand’s promise: “We fix anything that connects to a socket”.
The new logo is not only easy to decode, but also memorable — it radiates a cheerful, friendly, positive attitude, and helps customers relax despite the discomfort cause by the technical issue.
The visual platform further supports the brand’s visibility and memorability. The colors yellow and black represent an important brand property and align all brand manifestations. Icons were developed for easy communication of category and benefits.
The new visual identity enhanced the brand’s leadership position and excellent service competencies, while appealing to customers in a friendly and positive manner.