Faceout Studio collaborated with Candylab to produce a wooden toy bookmobile. The messaging on the toy and packaging reads, "Books are for Everyone" and "Read more books." Faceout Studio designed the art for the bookmobile and Candylab produced the toy. The packaging was co-branded.
Approach
Faceout Studio collaborated with Candylab on this project. We supplied custom art for the toy and they manufactured the toy. The toy mold is Candylab's. We proposed taking this mold of theirs (used for a school bus) and converting it to a bookmobile specifically to celebrate books and reading.
Results
250 custom toys were produced. We distributed the toys and the posters to a wide swath of buyers -- toy collectors, publishers, authors, etc. Our goal was to celebrate reading and books.
