Create a unique bakery brand with multiple pieces of collateral while defining the physical space.

I created bizarre bakery branding for a good friend of mine – Maddie: a badass, award winning, entrepreneur and baker. Maddie is a quirky, former baker for Disney so I chose create her branding with a modern twist on the 1951 Alice in Wonderland film. The brand includes a logo mark, the interior of her restaurant space, the menu, collectable cupcake tins and collectable pins.

The results were overwhelming. Maddie is thrilled with her bakery brand – the Alice in Wonderland concept as well as the look and feel of her bakery interior. The collectable collateral pieces elevate the brand and keep her customers coming back for more.