Kid You Not were engaged to develop an online film to launch the 2017 Global Youth Ag Summit in Brussels, Belgium. The summit brings together youth from around the world to discuss key issues of food security and deliberate on how the world should change to meet this challenge.
Our approach used stop-motion animation to marry food, bold colour and summit key messages to both inform and inspire youth to participate in the application phase. Paper craft with minimal digital manipulation was used to maintain an authentic and unfiltered feel that would appeal to the youth audience.
The Youth Ag-Summit launch phase was an overwhelming success with the event attracting applications well beyond the number of available delegate positions.