Background: Periods are full of surprises, arriving unexpectedly at any time. In that moment, nothing is worse than not being prepared.
Approach
Insight: It’s unwritten girl code to help each other out when we get our periods, asking the first person you see, “Do you have an extra tampon?” even if they’re a complete stranger.
Results
We partnered up with HelloFlo to create Emergency Tampons: a public, communal source of tampons for emergency situations. How it works: give one if you have a spare one, take one if you need one. This means looking out for each other in the moments we want to help or be helped.
