The goal of this project was to create the packaging for an IPA can for NOLA Brewing Co. in New Orleans, LA. The packaging needed to reflect the fun and relaxing flavor of the beer to create an eye-catching and telling can on the shelf.
For the IPA can design I used a color-blocking style to create different patterns that contain the different shapes of fruit that are in the IPA.
This packaging design is successful because of the bright colors and lively shapes that immediately demand attention from the shelf. Striking curiosity and alluring the audience with the flavorful and inviting packaging.