Create packaging and labels for Joffrey's Coffee & Tea Company, a premium roaster in Tampa, FL, USA
Approach
With more than one hundred specialty grade varieties, Joffrey's is a passionate purveyor of possibilities with an upbeat personality. So we worked with seven illustrators in six countries to dream up unique labels for the bags we designed. Each label brings the coffee's story to life in a fun and imaginative way.
Results
Joffrey's loves how the new packaging sets the brand apart in the oh-so-serious premium coffee category. Best of all, sales are up on the new site we also designed around the new packaging.
