Art Direction II

Existing cannabis brands cater to the well-known stigma surrounding marijuana, making it difficult to please a customer interested in more than the typical high. Few brands have attempted to tap into a higher market, leaving ample room for Jane & Jo’s cannabis-infused coffee. In an effort to reach this new market, Jane & Jo is aspiring to attain the upper class customer who has a disposable income, and appreciates the quality of craft.

Jane & Jo’s Better Together integrated campaign focuses on highlighting the coming together of coffee and cannabis. The campaign is built around an interactive website, a traditional print campaign, a strong social presence, an app that allows fellow users to engage with those around them, and merchandise that further enhances the culture of the Jane & Jo community.