I was approached by the team at Lander to create a campaign of images for social media, highlighting their products in still life settings that were playful and entirely different from their current marketing. They wanted me to take the products and run with my ideas, allowing me complete control in set design, artistic direction, and style.
I wanted to create sets and atmospheres that were visually striking for the products, yet also true to the environments in which they would be used. Working as both the set designer and photographer, I could be strategic in how the sets were built, maximizing my ability to shoot and edit effectively.
The client was thrilled with the results of the project and I was honored by the trust they gave me in executing this campaign to their standards with little to no guidelines.