Plastic grocery shopping bags are one of the leading sources of ocean pollution, with devastating impacts on marine life. And as processors of recyclable plastics cut back on what they'll accept, the problem is only growing. The client asked us to find a way to get shoppers to avoid using plastic bags for every piece of produce or fruit they buy. As we studied the problem, it struck us: much of this stuff is already wrapped — by nature.

While it's too early to tell what real-world effects the campaign will have, the client was thrilled with the concept and execution.

While it's too early to tell what real-world effects the campaign will have, the client was thrilled with the concept and execution.