The project assignment was to develop a 4 page journal ad to be featured an April AAN Neurology issue. The goal was to introduce INBRIJA(TM) to the Health Care community in an engaging and eye-catching way in order to stand out against other advertisements.
Approach
The design team created a concept based off of the inhaler for the marketing campaign for Health Care Professionals. The inhaler acts as the main focus in the campaign along with other graphical elements to create a golden bridge.
Results
In marketing research with health care professionals, 85% of these HCPs responded they would likely read or peruse this advertisement and 47% would be highly likely to do so.
