MeUFIT commissioned us to develop the entire graphic for its new gyms chain based on self-management. The objective was to give them personality and differentiate them from the other chains that operate in the territory.
We bet on a graphic based on photography and supported by text. Striking colors, the use of plot in photos and pixelated with broken aesthetics. Based on an "underground" aesthetic that adds value to the walls and communications.
We create a graphic personality for the brand that is very different from its competition that identifies all its communications in all media.
Posters were produced on paper and on canvas screwed to the wall, the graphic was applied to the different pieces of digital communication and brochures.
The result was a success, in less than a month the gym captured more than 600 users.