When founding their company, the owners wanted to bring the spirit of argentinean barbecue – called Asado – to their customers. The logo was to reflect this atmosphere. Thus, the logo design is very rough, portraying the gaucho’s lifestyle and the male, archaic character of barbecue/asado. The font has been chosen accordingly.
The name „Asadrán“ is a fancy name – combining the argentinean term for barbecue (Asado) and the spanish word for scorpion (Alacrán) as a reverence to its pointed and effective sting. As the prong has two stings, the scorpion in the logo disposes two stings as well. His pincers look like flames, citing the barbecue fire.