Development of a self-promotion poster to celebrate 15th anniversary of a global creative agency's graphic design department since its establishment.
The poster announces a celebration party to relevant people within and outside the company as well as communicating the department's mission.

We used the designed stamps symbolizing the 15th anniversary as main motifs of the poster.
The stamps come in 15 different designs and the number “15” is symbolically expressing our growth.
One of the stamps are sent to each party guest along with the invitation card in advance.
The poster indicates that bringing the stamp to the party will let the guests enjoy various activities.
We intended not to specifically announce the event program to enhance guest expectations.

The impactful poster image was very effective to raise guest expectations. We had many guests attending our party and it turned out to be a very successful event.
90% of our guests brought the stamps that were sent in advance. Each guest was guided to the table which has a link to the stamp design and enjoyed the activities as a game.