The word TONTON is the result of a repetition. An interjection that arises from a touch, a repetition of words from which we made the real strength of the project. The brand design exercise had precisely that starting point, which resulted in a constant use of the name separately at a graphic level.
In addition to this separation, its use makes use of both the upper and lower part of the graphic space, in a geometric approach, attributing a construction side to the identity, something that also appears in the objects. Thus, the graphic construction made its strength the linguistic repetition that extends to the elements of the brand, represented geometrically through paper as an object.