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Launch a new vodka brand with limited resources in an overly-saturated category. For the past fifteen years, the vodka category has grown immensely. And, in the process, splintered into two distinct offerings: Tasteless and tasteless. On one end, a sea of nothingness. Colorless, odorless premium and ‘craft’ vodkas, over-distilled to the point of losing all character. On the other, a circus of ridiculous flavors (Tiramisu-flavored vodka? Seriously?). Woody Creek is a truly craft potato vodka, painstakingly made to the highest standards. Our task was to not only launch the Woody Creek brand, but renew the faith of true vodka lovers everywhere by bringing back this once great spirit.
Our approach was simple. Call out the vodka category for what it had become: a bumbling emperor in an invisible clown suit. And we had plenty of arrows in our quiver to do just that. Woody Creek doesn’t make flavored vodkas and never will. And they only need to distill their vodka one time. Because they use only fresh potatoes grown on their own farm, just a few miles from the distillery. We took all of the conventional wisdom, all of the features and benefits touted by the category, and turned them against it. We woke people up and reminded them what vodka was supposed to be. And in so doing, made Woody Creek the Return of Real Vodka.
Since the launch of The Return of Real Vodka campaign, Woody Creek sales have increased by 330%, and the product’s distribution has expanded by 125%. Additionally, Woody Creek vodka won Best Vodka and Double Gold at the 2015 San Francisco World Spirits Competition.