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We were asked to create a poster campaign for the brand identity launch of Yeti Productions, a full-service production company founded by MullenLowe. We needed to highlight Yeti’s capabilities, from broadcast and print production to design.
We wanted to approach this project with a unique point of view on the Yeti; the Yeti is a versatile beast that is type Y, which means he can be whatever you need him to be.
The resulting work leveraged Yeti’s unique and illustrative branding to create a fun and informative poster campaign. We used the Yeti as a vessel to showcase the company’s capabilities. The posters either promote a specific project—featuring a key image, the client, the title, and a brief description—or one of its functionalities, such as editorial, using a TV testing pattern to create a bold, graphic, and is instantly recognizable.