We were tasked by Atlanta's NBC affiliate, 11 Alive, on modernizing their look and feel. In an industry that's struggling to maintain relevance in this digital world, they needed refresh to better reflect their unique perspective.
Approach
The numerals and identity system are built with 11 degree angles and we brought back their legacy color—a bold red that aligns them with other Atlanta brands (think Coca Cola and all Atlanta sports teams) and helps them stand out.
Results
11Alive is now positioned to lead the market with a brand identity that moves them into the future and brings their audience along the journey.
