For those who lack the privilege of generational wealth, it can be hard to break into investing. Robinhood is built on the philosophy that everyone — not just the affluent — should have clear, accessible pathways to wealth creation.
Robinhood is amplifying its efforts with new offerings, cash management and fractional shares to further accelerate its mission. Along with a new brand identity.
Our insight? Don’t just make finance “less difficult.” Make finance more engaging and understandable. And do so in a way unlike anybody else.
Imaginative illustrations and bold information graphics aim to evoke and instruct. Visual metaphors translate topics like ETFs, Fractional Shares, Bull Market, and even the American Dream — into relatable concepts.
Robinhood's resources are an invitation — offering an intuitive product experience and refreshing perspective that meets folks wherever they are in their financial journey. We hope that this, in turn, will enable a virtuous cycle and catalyze change in people’s lives and their relationship to money.
After all, to invest is to imagine a brighter future — and in the very act of imagining, take the first step towards making it a reality.